What Went Into a $70k Branding Project

Recently, I invited my friend Brandon Triola as a guest to our Bootcamp’s weekly Q&A and the session was SO GOOD that I couldn’t help but to share it with you!

Quick intro: Brandon is an amazing creative! He shared with me his experience of charging 78k for a branding project. YES, 78k. This is what he said:

“We pitched them a strategy package that even included some new ideas for how their updated brand messaging and strategy can help them get new leads and hire top talent. They were floored and hired us on the spot...for over 70k.” - Brandon Triola

How did he do that? What questions did Brandon ask in the sales call? How much research did Brandon have do to close that deal just like that?

Watch the full Q&A session below:

Cheers,

Melinda

PS: If you’re interested to checkout our Brand Strategy Bootcamp, you can read all about it here!


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About the author:

Melinda Livsey is a brand strategist, online educator and co-host on the Futur. Find her hanging out on Instagram and say hello!