In 2017, I transitioned from order-taker designer to expert brand consultant. I ditched my brand identity questionnaire and replaced it with an in-person brand strategy workshop and everything changed.
I was finally able to get paid to think.
Before offering brand strategy workshops, I was charging a big fat zero to research and gather information from my client. Once I started offering brand strategy, I was getting paid $10,000 to think, ask questions, research, and come up with the direction of my client’s brand!
I am now seen as an expert who is valued for their design thinking and problem solving. Not only that, my new process enables me to find the golden nuggets that I need to design work my client loves and I am proud of.
Want to stop being an order-taker and start getting paid to think?
Watch this presentation I gave on how I went from charging $0 for design questionnaires to $10,000 for brand strategy workshops. Just subscribe to the Strategy Stories Newsletter to get instant access.