So, you’re not a total snooze.
You're confident that you have a good thing going—it's now just finding that one golden nugget that will attract your clients like bees to honey.
3 common problems that tend to surface during this stage:
1. You rely heavily on referrals which causes you to frequently experience feast or famine. Things go really well one month and then they are dead the next.
2. You experience a few super happy clients and feel on top of the world, then realize that it’s hard finding more like them.
3. You start to feel overwhelmed that the market is getting saturated and you’re not sure how to stand out.
Here is a quick exercise to learn how you can get more of those amazing clients (and keep them coming back):
1. Make a list of businesses that have won your heart—you are their diehard fan.
List the last purchase you’ve made that you were thrilled with—so thrilled that you told everyone you knew about it. Retrace your steps. How did you find that business? What made you share?
List out that journey from the time you became aware of that company to the time you purchased and shared it with others. Now look at the journey your customers go on to find your business—how they find you, what makes them convert into a paid customer or client, and what makes them share or refer you to others.
2. Along with that list, mark down how that business made you feel.
It may seem weird, but if you're able to identify how something (or someone) made you feel, then you can learn how to also make someone feel that way.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”― Maya Angelou
Same thing goes for your business—it will be remembered by how you made the client or customer feel. People buy on emotion and justify with logic. So if you're business doesn't elicit an emotion, then you'll continue in that feast or famine cycle until you do.
How else can I help you?
Building a brand can get confusing and overwhelming. That's why I tailored specific offerings for those who are in need of a little extra clarity and direction.
- Melinda Livsey, CEO/Brand Strategist